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Pasadena, CA

Binarly

Founded:

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2021

First Investment:

2023

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Alex Matrosov

CEO

Binarly is a palm-based biometric identification management and authentication company. The company created an algorithm to identify any user based on their palm-print with any camera within seconds at the point of payment. Tablets are the primary means of implementing the software, and the firm wants to work with companies that already have existing hardware in retail locations. Its algorithm seeks to eliminate privacy concerns from consumers when making a purchase as well as curating a more enjoyable checkout process.

Deal Team

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