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Why We Invested in WavelyDX
WavelyDX is a digital health company that improves healthcare access for children through smartphone-based diagnostic applications.

Sophie Bakshi
Nov 17, 20253 min read


Why We Invested in Prediction Guard
Prediction Guard provides a scalable, secure GenAI platform purpose-built for regulated and privacy-conscious entities.

Sophie Bakshi
Jul 22, 20253 min read


Unraveling the 5 Ts: The Importance of TAM (Total Addressable Market)
The Founder’s Market Story is More than TAM/SAM/SOM In prior articles, we explored Blu’s 5 Ts framework to evaluate potential investments: Team, Traction, Technology, and Terms. While Team often takes precedence (weighted 30-50% in our evaluation), I want to dive deeper into a critical yet frequently misunderstood component: Total Addressable Market (TAM). Why Markets Sometimes Matter as Much as Teams As angel investors, we're often told to "bet on the jockey, not the horse.

Matt Hanson
Jul 8, 20257 min read


Why We Invested in ThreatMate
ThreatMate has developed a platform that provides attack surface management and cyber risk governance, specifically designed for the SMB market and delivered through MSPs.

Greg Sadler
Apr 18, 20253 min read


Unraveling the 5 Ts: The Importance of Technology
Why do investors choose to invest in one company over another? Given there is an ambiguous mix of art and science in the decision, almost every seasoned investor uses a framework to organize their thoughts around important criteria of a business. At Blu Ventures, we rely on the 5 Ts – Team, Technology, Traction, TAM, and Terms. I’ve given an overview of the entire framework in a previous blog , but here I will provide a detailed look at how to assess Technology. Technol

Paul Silber
Apr 8, 20256 min read


Why We Invested in Bricklayer.AI
Bricklayer.ai tackles cyber threats with AI-driven solutions, automating security ops to address rising costs and a global talent gap.

Brian Ellenberger
Dec 19, 20245 min read


Unraveling the 5 Ts: The Importance of Traction
Most often we think of traction as related to revenue and revenue growth rate of an enterprise. That was certainly the focus of my...

Paul Silber
Oct 1, 20246 min read


Why We Invested in LeakSignal
Data breaches and leaks have become a significant concern for organizations globally, with the average cost of data breaches now reaching...

Matt Kim
Sep 20, 20244 min read


Why We Invested in Procurement Sciences AI: Blu Ventures' Strategic Investment in Procurement Innovation
At Blu Ventures, our mission is to invest in innovative companies that offer transformative solutions to critical challenges. Our recent...

Adriana Estevez
Aug 30, 20243 min read


Basic Considerations for Investing in Non-U.S. Companies
Partner Howard Roth reviews the complexities of investing in non-U.S. companies, including accounting, reporting, tax, and regulations.

Howard Roth
Aug 6, 20244 min read


The Foundational Elements of Brand for Startups
Uncover essential strategies to create a compelling brand that resonates with customers and outshines the competition.

Ted Olsen & Kara Redman
Jul 11, 20243 min read


Trailblazers: Meet Cory Hohs, CEO of HAAS Alert
Cory Hohs, CEO of HAAS Alert, transforms road safety with V2X communication solutions, inspired by a near-fatal crash.

Kathleen Lineberger
Jul 10, 20244 min read


ID.me's Rise to Unicorn Status: Key Lessons for Startup Success
Explore ID.me's journey from TroopSwap to a $150M+ digital identity leader, highlighting lessons in innovation and adaptability.

Kathleen Lineberger
Jun 26, 20243 min read


Why and When a Startup Should Consider a Financial Audit
Discover the significance of financial audits for startups and when it's the right time to consider one.

Hal Shelton
Jun 7, 20245 min read


Why We Invested in Pearl: Blu Ventures' Strategic Bet on Data-Driven Tutoring Solutions
Discover why Blu Ventures invested in Pearl, a data-driven tutoring platform addressing learning loss in the US.

Matt Kim
Jun 4, 20244 min read


A CEO's Financial Growth Guide: Recognizing When to Transition from Bookkeeper to CFO
Guidelines for when early-stage companies should hire a bookkeeper, controller, fractional CFO, and full-time CFO.

Hal Shelton
May 15, 20243 min read


Why We Invested in Elidah: Blu Ventures’ Strategic Investment in Women's Health Through the Lens of the 5 Ts
Explore Blu Ventures' rationale behind their investment in Elidah, broken down by the 5 Ts model.

Adriana Estevez
Apr 16, 20243 min read


Why We Invested in Enveedo: BVI's Investment in the All-In-One Cybersecurity Platform
Venture Fellow Matt Kim speaks with Deal Lead Mike Kostoff to break down Blu's rationale on their recent investment in Enveedo.

Matt Kim
Mar 22, 20244 min read


Trailblazers: Meet Jim Shea, CEO of DeepSig
Jim Shea, CEO of DeepSig, discusses his journey in the cyber industry and the future implications of AI and DeepSig.

Kathleen Lineberger
Mar 15, 20244 min read


Unraveling the 5 Ts: Blu's Approach to Evaluating Leadership Teams
BVI Partner Paul Silber zeroes in on leadership teams: the first and most important component of BVI's 5 Ts investing framework.

Paul Silber
Mar 14, 20247 min read
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