top of page
Matt Hanson
Writer
BVI Partner
More actions
Profile
Join date: Feb 28, 2023
Posts (2)
Jul 8, 2025 ∙ 7 min
Unraveling the 5 Ts: The Importance of TAM (Total Addressable Market)
The Founder’s Market Story is More than TAM/SAM/SOM In prior articles, we explored Blu’s 5 Ts framework to evaluate potential investments: Team, Traction, Technology, and Terms. While Team often takes precedence (weighted 30-50% in our evaluation), I want to dive deeper into a critical yet frequently misunderstood component: Total Addressable Market (TAM). Why Markets Sometimes Matter as Much as Teams As angel investors, we're often told to "bet on the jockey, not the horse." There's wisdom...
71
0
Feb 28, 2023 ∙ 4 min
One Big Mistake Entrepreneurs Make When Telling Their Story
BVI Partner Matt Hanson shares an important message for founders as they develop their story - "Don't be the hero."
204
0
bottom of page