Joined: October 2016

Bob Struble



Management and Strategy Consulting
Wireless and Broadband Communications

Bob is a principal at Blu Venture Investors and is currently CEO of Directed, the largest North American designer and marketer of consumer-branded vehicle security and remote start systems and a pioneer in the connected car space. Directed markets its broad portfolio (sold under Viper®, Clifford®, Python®, Autostart® and other brands) through leading national retailers and specialty chains.Previously, Bob founded and built iBiquity Digital Corporation, the developer of HD Radio technology, the digital upgrade of AM/FM broadcasting. As CEO, he successfully sold business to DTS, Inc. (now Xperi, NASDAQ: DTSI) in 2015.


Prior, he was president and general manager of Westinghouse Communications and Westinghouse Wireless Solutions Company, both telecommunications technology divisions of Westinghouse Electric, worked in the chemical process industry at M.A. Hanna Corporation and Solvay, and was a management consultant at McKinsey & Company. He served on the Consumer Electronics Association (now Consumer Technology Association) Executive Board and was chairman of the Maryland Tech Council Tech Division. He received a B.S. in chemical engineering from MIT and an MBA from Harvard Business School. 


As a former founder and now early-stage investor, he attributes much of his success to mentorship he received and does his best to pay it back by mentoring up-and-coming entrepreneurs. 


Engineering and Product Development
Mergers and Acquisitions



What drives you to invest in early stage companies?

I would not have been able to build iBiquity without a ton of coaching and mentoring from many people - friends, investors, colleagues and co-workers. As we scaled the company, I tried to pay that back by mentoring other startup CEOs. It was some of the most exciting and rewarding work I've done. Those relationships led naturally to investment opportunities, and additional investment opportunities led to more caching and mentoring relationships. It's really been a virtuous circle.

What advice would you give to startups?

I tell every startup CEO I work with that she has three jobs: set vision and strategy, hire and retain great people and raise money. If you do those right, you'll be successful. And they are more than a full time job.

1577 Spring Hill Drive, Vienna, VA 22128