top of page
Writer's pictureDavid Wilson

Frozen Food's Unlikeliest Hero: Millennials

Updated: Nov 23, 2020

No one could have predicted its imminent demise. Once a provider of joy, happiness, and togetherness for millions of families across the globe, this great giver of good was weakened. The past looked more and more like a forgotten promise. The present appeared a dream, one that is just out of grasp - the dreamer knows that there was something, once beautiful and grand, the details faded into distant memory. People forgot the joy that it once brought across the land. It seemed that all was lost… but then hope.


No, this is not the overarching plot to the next Avengers movie. And okay, there have definitely been some literary liberties taken in opening the content of this article. In all seriousness, it is interesting how frozen food slowly faded away over the years. Whereas at one time frozen foods, from Kid’s Cuisine to Digiorno's Pizza, used to be a staple of people gathering around the television to watch their favorite shows with friends or family, it has steadily declined over a number of years. What caused the decay? Most likely a number of factors were at play - a greater emphasis on the quality and health in foods and a change in television viewing habits, amongst other factors.


Many would be quick to jump to the conclusion of Millennials, claiming that their greater emphasis on healthy eating, awareness of the drawbacks of processed food, and desire to be hip by shying away from traditional packaged foods, all contributed to the decline in the frozen food section. Here is the thing though: nobody, even in the golden eras of frozen TV dinners, promoted frozen food as being superior in quality to fresh food. The thing that people liked about frozen food was primarily one characteristic: convenience. Wanting things quickly is not an attribute that has become less desired over the past few years. On the contrary, convenience has grown in importance. One would think that frozen foods would become more popular over time, as wanting things quickly with little required effort has only become more expected in the age of Amazon. Well, that is precisely what is happening as companies that produce frozen food have been adjusting their offerings to be more healthy - including vegan options, vegetables, and processing less.


In a plot twist of events to rival the action in Batman: The Dark Knight (okay, again probably a stretch), it is Millennials who are driving frozen food sales upward after years of decline. According to Reuters, millennials are spending 9% more on frozen foods than the average household. After multiple years of decline, this past year saw an approximate 4.5% increase in frozen foods sales according to Nielsen and Bloomberg. Convenience, healthier options, and better control over portion sizes are all likely to have influenced Millennials to be the unlikely heroes of the frozen food aisle. Companies like Kellogg’s, after years of decline, saw a double-digit increase in its sale of Eggo Waffles after the character Eleven in “Stranger Things”, one of Netflix’s hit shows, made that her food of choice. What group of people does advertising on hit sci-fi Netflix shows target? Millennials. Companies like Kellogg’s are seeing where the growth is. It is likely that we will see frozen food companies from Nestle’s to Conagra Foods battle for the Millennial demographic in coming quarters and years.


Bright Greens, based in Rockville, Maryland is one such young company joining the charge in providing healthy, convenient, and frozen options across America. Bright Greens, available online and rolling-out in every Whole Foods in the United States, offers frozen smoothie ice cubes that you simply add to water to create a delicious and healthy smoothie ranging in flavors from Bright Blueberry (Kale, spinach, and blueberries) to Pineapolis (pineapple, banana, kale, orange juice). “It was my desire to make something where people who wanted to make something fresh in their kitchen, that could take a long time to make, could instead make something just as healthy in a matter of seconds. Something that would be fast to make, easy to make, and require no clean-up,” says Bright Greens founder Brian Mitchell.


Mitchell further discusses how this new wave of frozen food options is not only more convenient but how the frozen food aisle is turning into a place where the food is actually fresher than buying food at a restaurant or buying raw ingredients for your kitchen. “When you freeze something the way that we do, it really does lock-in about 100% of the nutrients. All those nutrients, the flavor, and the color are preserved. When you compare our product to cold-press juice that has been sitting in the refrigerator at a restaurant or on the shelf, those products are degrading over time.”


While time will tell, it is looking like this could be the beginning of a major comeback for frozen foods. As consumers continue to demand healthier options, while also wanting things more quickly, frozen foods could stand as Millennials’ best hope of meeting their needs. With companies like Bright Greens leading the charge, the once great institution of frozen choices could be not just the hero that we deserve, but the hero that we need. Move over Batman.

6 comentarios


Miembro desconocido
20 oct 2022

The lady should look the best. In this way, the best marriage cosmetics craftsman is a fundamental makeup academy in mumbai. The expert craftsman can build the regular magnificence of the lady. They give a normally gleaming skin as well as they give a superb magnetism that the lady of the hour actually needs on that day.

Me gusta

Miembro desconocido
19 oct 2022

Individuals frequently wonder 'Why is solar based energy great?' and, thus, neglect to understand the significance of solar powered innovation. Solar based power has clearly turned into the pattern in environmentally friendly power https://sunmaxso.jouwweb.nl/. Property holders around the UK introduced solar powered chargers on their rooftop, overseeing likewise to harvest all the solar oriented energy benefits.

Me gusta

Miembro desconocido
11 oct 2022

The help of smm panel paytm is available nonstop. Subsequently, regardless of anything else you are, have confidence of utilizing the administrations with next to no battle. The help of the staff will answer and respond to your requests during the working time. By and large, you can send the ticket per each issue you raise. It will be there to help you.

Me gusta

Miembro desconocido
11 oct 2022

On the off chance that your Amazon Fire TV stick continues to restart all alone, there's possible an issue with the Fire Stick https://firestickadvice.com/firestick-keeps-restarting.html. how about we strolls you through investigating steps that ought to assist you with sorting the issue out so you can return to streaming.

Me gusta

Miembro desconocido
11 feb 2022

ITI is a mind-boggling course for understudies who need to do a specialist concentrated course for the present. ... ITI is a solid job arranged technical course iti result; an ITI holder can find a good profession in electrical, mechanical, and other gathering regions. Such endless understudies are landing Positions in rail lines these days after the fact ITI.

Me gusta
bottom of page